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Table 2 Average values of subjective emotional ratings of valence and arousal for campaign (CV) and neutral videos (NV)

From: An evaluation of traffic-awareness campaign videos: empathy induction is associated with brain function within superior temporal sulcus

Affective dimension Video category Subjective evaluation
Valence CV 7.25 (±2.41)
NV 3.05 (±1.87)
Arousal CV 7.06 (±2.43)
  NV 3.05 (±1.88)